The websites of the online travel agencies need to be designed in a highly creative way, to draw the attention of the probable travelers. The expert web designers find it very interesting to design the travel sites, with relevant images of the destinations and suitable illustrated graphics. But the owners of these travel agencies should provide all the necessary information about their business offers and the places they mainly handle in their tour packages. But the designers should be careful to avoid a few common mistakes in web design that can hamper the business prospects of their clients.
Multiple pages of tour information If the designer put in very lengthy web content in the site, which may continue for more than one webpage; the visitors are more likely to lose their patience in reading so much and simply leave the site, without responding to the call to action. Hence, it is best to give only limited amount of web content, to rouse the curiosity of the visitors to know more. Also, the call-to-action button is placed in the homepage of the website, in a clearly visible manner.
Use of too lengthy taglines The taglines of the travel websites are often a bit descriptive in nature, as the creativity can be best exhibited while designing in this genre. But if any tagline becomes too descriptive and lengthy, the visitors may lose their interests to read further in the website of the travel company. Hence, it is best to restrict the uses of too many adjectives, while describing about a place in a few words, in the tagline of the web content. On the contrary, the use of only the comprehensive information about a place will force the visitors to read all through the site, to get all the necessary details.
Not taking extra care about the easy navigation The website of a travel agency should be ideally very easy to navigate from any device, with simple layout and interesting web design. There should be an option for search in the visible spot of the webpage, to enable the visitors to find out the necessary details about their preferred locations.
Installing music videos for entertainment It should be kept in mind that the visitors of the travel agency sites intend only to gather information about any upcoming tour, not for enjoying any entertainment. Hence, they should not be distracted by uploading any audio or video music into the website. Moreover, they may find it disturbing, if music starts playing, while they are browsing the site during their working hours.